European online financial institution Trading Point of Financial Instruments Ltd has recently announced the successful acquisition of the rare two-letter domain name for one of their top brands: XM.com.
Two-letter domain names are considered a rarity in today’s internet era, and therefore they are known to have huge market value. The first company ever to purchase a two-letter .com domain was American Airlines in 1997, followed by Hennes & Mauritz HM.com and Deutsche Bank DB.com one year later. By 1998, all two-letter domains were registered, and they could be only purchase from their original owners.
Trading Point’s newly acquired XM.com domain name belongs to the world’s most valuable 676 two-letter domain names, listed among those acquired by Facebook, Financial Times, Goldman Sachs, Morgan Stanley, Merrill Lynch, and General Electric, to only name a few. The unique XM.com domain name is a remarkable example of the company Top Management’s forward thinking mindset, which is line with the most challenging requirement of today’s modern internet era: being among the first and the most innovative.
As a European financial institution, Trading Point has long established a solid local presence with all the attributes of a highly competitive global player, ready to adapt and innovate at all times. With the acquisition of the rare and unique XM.com domain name, the company has demonstrated once again their commitment to consolidating long-term client engagement by stepping beyond geographical borders and addressing customers worldwide.Publication source