Sponsorship of Al-Nassr FC Football Club

March 23, 2016

We are delighted to announce our latest initiative of corporate shared social responsibility in partnership with one of the most successful football clubs in Saudi Arabia, Al-Nassr FC, by having become the Al Nassr Official Sponsor.

Al-Nassr FC is currently the third most successful football club by performance in Saudi Arabia, which earned its well-deserved name of “The Global” after winning the FIFA Fair Play Award in 2000. It owns a combined total of 42 championships, 32 FIFA championships, and it has repeatedly proven their team’s sustained efforts for excellence.

At the official press conference today, Marketing Director of XM Group commented, “The word Al Nassr means victory in the Arabic language. Victory is the achievement of mastery and success, an attribute which is part of the XM’s DNA. Al Nassr and XM share common values and common goals. Our sponsorship represents our dedication to assist them in achieving what they represent. This is a very special day for XM as it marks a milestone in our corporate history.”

The sponsorship agreement between XM and Al-Nassr FC Football Club is a joint venture of two global brands that stand for international standards and sustainable achievement of quality. For XM, who has had numerous event, charity and sports sponsorships around the world during its corporate history, the Al-Nassr FC sponsorship is the first major venture in the Persian Gulf and therefore a significant milestone in the company’s endeavors to share socially beneficial partnerships with high-caliber global players.

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