Usain Bolt is XM and XM is Usain Bolt. We both represent the same principles and brand values – just in different arenas. In the same way as Usain’s speed and passion have made him the man he is today, speed and passion have made XM the brand it is today.
Chris A. Zacharia, Marketing Director of XM Group
We announce with great pride that today, 14th November 2016, XM has commenced its partnership with the fastest man in the world, Usain Bolt, who has become XM’s official Brand Ambassador.
Known as the fastest man ever to be timed, the Jamaican nine-time Olympic gold medalist and eleven-time world champion Usain Bolt, nicknamed Lightning Bolt for his unique merits, has signed an agreement with XM to become its official Brand Ambassador for the next three years.
”Similar to XM, my focus has always been to be the fastest”, commented Bolt during the official announcement, and added, “I’m happy to enter into a partnership with the award-winning forex and CFD broker XM. XM and I have similar brand values and aim to be the best at what we do. Their reputation has helped them to become an industry leader.”
XM having become official sponsor of the most acknowledged athlete alive is not only a great privilege but also a testimony to sharing the same vision and values as Usain Bolt: passion for what they do and steadfast dedication to sustained quality.Publication source