28 June, 2018
It’s no secret that the world’s oceans are on the brink. Global warming, pollution and overfishing have wreaked unimaginable damage on marine life: a recent report by the World Wildlife Fund found that populations of many marine species have fallen by 50% in the last 40 years.
For too long, the responsibility for raising awareness of these issues has fallen on NGOs, activist groups and individuals. That’s why FXTM is teaming up with endurance swimmer and UN Patron of the Oceans, Lewis Pugh, for The Long Swim – a daring, world-first 560km swim along the length of the English Channel. Lewis will navigate these frigid waters from Land’s End to Dover to raise awareness of the plight of our oceans, and attempt to secure Marine Protected Area (MPA) status for 30% of the ocean by 2030 – and we’ll be with him all the way.
By aligning our core values with Lewis and the Lewis Pugh Foundation, we’re hoping to play our part in salvaging the seas and repairing some of the damage. To that end, FXTM is going blue in support of keeping our oceans healthy and is delighted to welcome Lewis as our new Brand Ambassador. Over the past 30 years, Lewis has garnered acclaim for raising awareness of fragile marine ecosystems by taking on the world’s most extreme waters, including the North Pole in 2007. When he isn’t plunging headfirst into the briny deep, Lewis is a successful author, activist and motivational speaker.
Lewis will take the plunge at Land’s End on the 12th of July, 2018. Keep track of his progress on Sky News or by following #FXTMGoesBlue.
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