FXTM The Long Swim

3 September, 2018

FXTM Brand Ambassador Lewis Pugh Completes The Long Swim


On the 29th of August, on Dover’s Shakespeare Beach, UN Patron of the Oceans and FXTM Brand Ambassador Lewis Pugh completed The Long Swim, a world-first achievement.   

At the beginning of July, Lewis dived into the cold English Channel at Land’s End and began his incredible journey towards Dover. He pledged to swim the entire length of the English Channel – a huge 530km – while adhering to Channel Swimming Association rules of wearing just a pair of goggles, Speedo briefs and a cap for protection. His cause: to raise awareness of the desperate state of the oceans due to plastic pollution, overfishing and climate change.


Highlights of the Long Swim:

  • Nothing could break Lewis’ resolve – despite multiple jellyfish stings, a shoulder injury, and terrible weather conditions, he remained determined and refused to give up
  • The UK’s Environment Secretary Michael Gove greeted Lewis at the FXTM-finish line, as he brought his urgent message to Dover
  • The swim was covered by the UK’s biggest outlets, including BBC and Sky News
  • This is the first challenge in a series for the Action for Oceans’ campaign; an initiative to turn 30% of the world’s oceans into Marine Protected Areas

Throughout the Long Swim, FXTM have been proud Lead Partners and cheered Lewis on at every hurdle and success. As a company centred on core values of appreciation, respect, responsibility and education, FXTM are delighted to partner with Lewis in pursuing an extremely important cause.  

We would like to congratulate Lewis on accomplishing this monumental challenge, and we’re very excited for the near future as we continue to collaborate with our Brand Ambassador on his continued fight for this vital cause.

Stay tuned for more updates as the #FXTMGoesBlue campaign continues.

Find out more about FXTM’s partnership by clicking here.

Keep up to date on all the latest news by following the #FXTMGoesBlue hashtag on social media.


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