On 6 April, 2017, the FXTM Team was in Shanghai ahead of Sunday’s Grand Prix, hosting a cocktail event in honor of its new partnership with Sahara Force India. The Formula One™ season had kicked off a few weeks earlier in Melbourne, and the F1™ team were in China to defend their position in the Constructor standings.
Drivers Sergio Perez and Esteban Ocon were special guests at FXTM’s Sponsorship Cocktail event, held at the Sheraton Shanghai Jiading Hotel. Both drivers entertained guests with a lively Q and A, hosted by Sky Sport’s Marc Priestly.
Media representatives from major financial and sports media outlets joined us at the event, including the People’s Daily, China’s biggest newspaper group; Shanghai Securities News, a leading news source in the business and financial sectors; Oriental Sports Daily, the first Chinese sports newspaper and a must-read for sport fans; and Pear Video, one of the most popular short news outlets in China.
Highlights of the event include:
- A special market update presentation by FXTM’s Vice President of Corporate Development and Market Research, Jameel Ahmad.
- Media Q&A with Mr. Ahmad and Yue Zhong, FXTM’s analyst.
- Sports media Q&A with the two Sahara Force India F1™ drivers, moderated by Mr. Priestly, co-host of The F1 Report.
- Cocktails and networking opportunities with FXTM VIP guests, Sahara Force India representatives and FXTM Global Head of Marketing, Martin Lamming.
Mr. Lamming commented on the success of the event, saying “FXTM was honored to host this special cocktail event to celebrate the partnership we have forged with Sahara Force India, one of the most respected and determined Formula One™ teams on the circuit. Hosting it in China, a region that is so important to us and where we are growing, made it all the more significant and memorable.”