easyMarkets launched its revamped website, with a simplified yet bold aesthetic.
Working with two award winning brand and marketing consultants the easyMarkets marketing team developed, refined and updated the functionality, visuals and content of their website.
The new brand guidelines the revamp was based on focus on transparency, functionality and minimalism. This will distinguish easyMarkets within the industry which often favors dense, elaborate visuals and jargon heavy communications.
At the core of this revamp stands the statement:
Simply honest. It is not only our basic philosophy; simply honest is also our business model and innovation code: easy, transparent, accessible and friendly.