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The Long Swim wins new award


22 July 2019

It's with great pride that we announce that our very first Corporate Social Responsibility campaign has won a first place prize at PRWeek’s 2019 Campaign for Good Awards in the competitive ‘Best Environmental Cause Campaign’ category. 

FXTM officially sponsored Lewis Pugh’s The Long Swim in 2018 as Lead Partner. As a world-renowned endurance swimmer, environmental campaigner and UN Patron of the Oceans, Lewis  took on an incredible challenge to campaign for the expansion of Marine Protected Areas (MPAs). 

The Long Swim was a two-month test of physical endurance. Lewis swam along the entire 530km length of the English Channel – from Cornwall to Dover. It was the first time this journey has been completed following Channel Association Rules (which means no wetsuit, just a pair of goggles and speedos). The campaign attracted daily media coverage and brought the issue of plastic pollution in the oceans to the attention of royalty and politicians, including UK Environment Secretary Michael Gove. 

The results were fantastic. Following the Long Swim, there was a huge 20% increase in MPAs in South Georgia and the South Sandwich Islands – an area Lewis repeatedly highlighted in his campaign. Just a few months ago, the UK government announced that 443,000 square kilometres around the Ascension Islands will also be protected. The PRWeek judge especially singled out the campaign’s impressive results and governmental influence for special praise. 

FXTM is honoured to share this award with Lewis and all the teams that made it possible. We are working hard to invest more time and resources in other CSR campaigns around the world, so stay tuned for further updates! 


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