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Mexican women have great capabilities to venture into the financial markets: OctaFX

8 September 2022

OctaFX, a global broker that offers online trading services worldwide, released the report “New Investment behavior: Mexican traders”. Based on 105 surveys of Mexican women currently operating in the financial markets, the study reveals that Mexico offers ideal conditions for more women to become traders, improving their investment outlook and promoting their inclusion in the financial sector. The report explains that Mexican women are cautious investors and shy away from risks, as 4 out of 10 market participants allocate only 10% of their income to investments. In addition, local traders use multiple sources of information to make their financial decisions, including financial reports or economic data (61%), social networks (51%), and information from friends, spouses, or family (45%).

Faced with an adverse financial outlook for women and young people, most Mexican female traders start investing to generate additional income (68%) and exceed their retirement savings (48%). Both objectives are related to the more cautious behaviour of women in the world of investments and finance. Unlike their male counterparts, the prudence of Mexican female traders can show greater benefits and, therefore, can project more profits in the long term. 

According to the collected data, the pandemic accelerated a trend of increased participation of women in financial markets. Thirty-five per cent of women began investing during the pandemic, while 1 in 4 women already investing increased the amount allocated to this purpose during the crisis. In this regard, the study points out that from mid-2020, the question 'how to invest?' became popular on web search engines and social networks, particularly YouTube.

Regarding the behavior of women trading in the financial markets, the report emphasizes the gender gap persists in Mexico. According to INEGI data, only 62% of Mexican women between 18 and 70 have at least one financial product, a figure 12 percentage points lower than that of men. In this regard, strategies such as transmitting knowledge among acquaintances or relatives (40%) and self-learning through social networks (28%) have emerged as forms of introduction to financial markets for women.

In terms of their interest assets, more than 60% of Mexican traders invest in cryptocurrencies and domestic stocks. In contrast, the assets with the greatest potential for growth in the near future are international stocks, as over half of the respondents intend to add these assets to their portfolio in the coming months.

"At OctaFX we provide different opportunities so that everyone can achieve their investment goals through Forex trading. Through this report we can gain a deeper understanding of the interest Mexican women have in improving their participation in the financial markets by trading, and the potential they have to achieve their financial goals. Their cautious and informed behavior, as well as their sense of resilience and optimism, are key traits that will help them to successfully operate in the markets," claimed the OctaFX press office.

Despite the uncertainty of the current economic situation, Mexican traders show great optimism and the ability to overcome adversity. Although they have experienced significant challenges in the financial world, the country's female population believes in their ability to achieve their financial goals. According to those surveyed, the main drivers on this path are resilience, the search for greater equity, and the power of education to enable better access for all.

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