In 2020, many meetings were canceled or postponed due to the massive lockdowns, but the Dubai Forex Expo organizers managed to keep their event alive. Despite the pandemic-related concerns, the number of offline participants exceeded 2,500 people from the UAE, Saudi Arabia, Israel, Russia, Cyprus, and dozens of other countries. For those unable to travel, the hosts held a free online event so that everyone could get access to 27 displays and explore the latest Forex trends. The number of virtual event attendees was over 4,600 people.
This enlarged outreach was beneficial for all the exhibitors, as they got a chance to expose themselves to a broader and more diverse audience. Among them was Olymp Trade, a global trading platform for Forex trading and a Gold Sponsor of the Expo. The company had a highly successful debut: there was a big interest from the attendees with more than 250 booth visitors and entertaining presentations made by the team. To top it all, the broker received the “Best FX Trading Platform” award.
At the Expo, Olymp Trade was showcasing its star products that made this broker popular worldwide:
- Fixed Time Trades (FFT), a basic easy-to-leverage instrument;
- Forex, a simple and clear trading interface designed for beginners;
- MetaTrader 4, an advanced-level terminal for professional traders.
All these products inspired great interest. Visitors lined up to talk to the Olymp Trade representatives, but the team managed to answer all the questions, make many useful connections, give a couple of interviews, and conduct a trading workshop.
The branded Lamborghini in the Olymp Trade signature colors was another thing that made people stop and linger at the broker’s booth. The supercar stood as a symbol of speedy adoption of innovations and a “best-in-class” approach. It also matched the company’s Expo slogan “The Fastest Way to Start Trading”.
Apart from visiting the booths, Expo participants had a unique chance to attend lectures by Forex experts. The list of 27 speakers included Abdoullaye Bougma, the platform’s Trusted Trader and Special Guest, and Angie Gruzdova, the Olymp Trade Financial Analyst and Forex coach. Mr. Bougma also received the Top Trader of Olymp Trade award, established by the broker.
The show ended with a thrilling Closing Ceremony, where Olymp Trade won the “Best FX Trading Platform” award. This well-deserved trophy is the proof of an extreme amount of customer-focused work.
The Forex Expo is a powerful marketing and networking tool that allows service providers to showcase their new developments and reach out to more people. As for the customers, it’s a wonderful opportunity for them to share constructive feedback, have a personal talk with their broker’s specialist, and suggest some add-ons or improvements.
In the case of Olymp Trade, it worked out well both ways. The platform has every reason to expect a massive inflow of new users in the next few weeks.