FXTM information and reviews
FXTM
95%
OctaFX information and reviews
OctaFX
94%
XM information and reviews
XM
93%
FXCC information and reviews
FXCC
92%
Libertex information and reviews
Libertex
91%
FxPro information and reviews
FxPro
90%

Olympian Cyclist Antri Christophorou Becomes Axiance Brand Ambassador


17 August 2021

Axiance, the new Cyprus-based online trading brand is partnering up with Tokyo-bound pro-cyclist Antri Christoforou to promote its product offering and the values the brand stands for. It was stated earlier that Axiance is coming this summer as a new brand of the ICC Group, with a new CEO, high standards and green ambitions with a gradual phasing out of the Group’s old brand, EverFX. 

Antri Christoforou is a Cypriot professional cyclist with many accolades and experience at the highest levels of competition since 2014 and the 2016 Rio Olympics notch on her belt. This year, Antri will be representing Cyprus in the Tokyo Olympics in August.  

She broke the news in an Instagram post last night , featuring moments from the filming of promotional videos and marketing content, while also enjoying the pine forests and mountain air of Cyprus:  “From road cycling to 5am shooting in the woods! Stay tuned for the #launchvideo everybody! @axiance_official is coming!” 

As a new player on the block, Axiance aims to stand out on all levels, including the approach to publicity and PR. 

“We are thrilled to partner with a brand ambassador who shares our vision and our ethos. It’s important for us to stand behind a local athlete who puts in so much hard work and dedication and we look forward to supporting her in the Olympics. Axiance will amplify this partnership to build its brand while sharing stories with impact and messages that strike a chord with anyone around the world”, explained Axiance CMO Sofia Mashovets.   “It is time for the online trading industry to go beyond compliance and tread lighter in social and environmental terms. Our core values are transparency and sustainability, which is something our brand ambassador Antri reflects through her commitment to sport as a professional and to the environment as a human being and this will underpin all our strategies going forward,” said ICC Group CEO Panikos Teklos. 

The broker will strengthen its drive towards institutional trading with the addition of new asset classes and tech upgrades in a shift away from the CFD market, aiming to offer a diversified product range while expanding its markets through additional licenses with Dubai DIFC first in line.  

The new strategy also encapsulates a change in mentality, with the necessary means and a clear will to take its marks in responsible finance and accelerate ESG integration at both service and operational levels, catering to a new breed of selective and conscious investors. Axiance is already actively engaged in global and local eco initiatives and CSR projects such as the Positive Workforce Initiative carbon offsetting and more exciting initiatives ahead this year. 

#source

Share:


Related

OctaFX receives another award - Best Global Broker Asia 2022
OctaFX receives another award - Best Global Broker Asia 2022

The global broker OctaFX has been honoured with the ‘Best Global Broker Asia 2022’ industry award by Dubai-based International Business Magazine. The awards ceremony will be held on 29 October 2022...

4 Oct 2022

Join the Quest Inspired by Ronaldinho with a $200,000 Prize Fund
Join the Quest Inspired by Ronaldinho with a $200,000 Prize Fund

September is here, and traders are welcome to enter Skilltember, a new Olymp Trade quest designed in partnership with Ronaldinho. It celebrates 5 essential components of success...

7 Sep 2022

XM wins Best Mobile App 2022 & Best Crypto CFDs 2022 awards
XM wins Best Mobile App 2022 & Best Crypto CFDs 2022 awards

XM won two amazing awards for the Best Mobile App and the Best Crypto CFDs at the Financial Expo Egypt 2022 in Cairo! XM supported the event as Titanium sponsor and our experts...

2 Sep 2022

Results of the cryptocurrency forecast contest
Results of the cryptocurrency forecast contest

Last month we launched a competition that trades your analytical skills for great prizes and solid prospects. Time flies, and now it's time to take stock...

19 Aug 2022

HFM Wins Two New Success Awards
HFM Wins Two New Success Awards

HFM is proud to announce that it has received two new coveted awards in recognition of the unparalleled trading products and services it offers its 3.5 million clients around the world...

22 Jul 2022

Best mobile trading platform 2022
Best mobile trading platform 2022

Two time Mobile Trading platform champion. In 2019, we were crowned for having the ‘Best Mobile Trading App’ by European CEO magazine. As pioneers in the field of mobile trading...

7 Jun 2022


Editors' Picks

HFM information and reviews
HFM
89%
FXCM information and reviews
FXCM
87%
NordFX information and reviews
NordFX
85%
MultiBank Group information and reviews
MultiBank Group
84%
Vantage information and reviews
Vantage
83%
FP Markets information and reviews
FP Markets
81%

© 2006-2022 Forex-Ratings.com

The usage of this website constitutes acceptance of the following legal information.
Any contracts of financial instruments offered to conclude bear high risks and may result in the full loss of the deposited funds. Prior to making transactions one should get acquainted with the risks to which they relate. All the information featured on the website (reviews, brokers' news, comments, analysis, quotes, forecasts or other information materials provided by Forex Ratings, as well as information provided by the partners), including graphical information about the forex companies, brokers and dealing desks, is intended solely for informational purposes, is not a means of advertising them, and doesn't imply direct instructions for investing. Forex Ratings shall not be liable for any loss, including unlimited loss of funds, which may arise directly or indirectly from the usage of this information. The editorial staff of the website does not bear any responsibility whatsoever for the content of the comments or reviews made by the site users about the forex companies. The entire responsibility for the contents rests with the commentators. Reprint of the materials is available only with the permission of the editorial staff.
We use cookies to improve your experience and to make your stay with us more comfortable. By using Forex-Ratings.com website you agree to the cookies policy.